Growth Marketer Paid Media Specialist
Nazrul Azwad Hashim
I plan, design and run Meta Ads campaigns that turn small budgets into a steady flow of leads, and I make the creative myself.
Tools I work with
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500+Inbound LeadsGenerated via Meta Ads
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−50%Cost per LeadRM13.55 → RM6.84
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RM5KTotal Ad SpendAcross 45 live campaigns
01 — Featured case study
Cutting cost per lead in half for a takaful agency
Takaful is a low-urgency, high-trust product. In 2024, each lead cost RM13.55, and I optimised that down by 50%.
- Split TestTry different angles and audiences.
- Focus & Tight BudgetingPut budget behind the best-performing formats.
- Scale & RetargetingTarget wider and retarget warm audiences.
02 — AI video creation
Prompt Specialist.
Generated from my own prompts and storyboard, with LLM help. Character consistency is maintained across the whole video.
03 — Selected work
Featured work
Grouped by client. Open a card to see every piece.
04 — About
Creative that I can measure.
I run paid media campaigns, generate leads, and create the creatives that drive growth.
What I'm looking for
Available with 1 week's noticeRemote, hybrid or contract opportunities in paid media and growth marketing.
Recognition
Etiqa Family Takaful
ChampionTop Producer, Agency2024
1st Runner-UpTop 3 CYNR, Etiqa2024
ChampionTop Producer, AFYC2024
ChampionNational Q4 ADAP2024
05 — Experience
Six years, one thread: results.
- Current
Growth Marketer (Self-Employed)
Etiqa Family Takaful · Remote/Hybrid
Built a personal brand and lead engine across Instagram, TikTok, Facebook and Threads. 500+ leads, cost per lead down ~50%, lead-qualification chatbots and automated content workflows.
Digital Marketing Specialist
ZS Cahaya Sdn Bhd
Ran paid and organic campaigns across multiple client accounts, A/B tested creative and copy, and presented monthly performance recommendations.
Brand & Digital Marketing
A Plus Interior Solution · Kuala Lumpur
Managed Facebook advertising, social media, brand collateral and the marketing budget on my own.
Brand Marketing & Graphic Designer
Edward E / ED Global Resources · Kuala Lumpur
Designed brand identity, packaging and digital creatives, and produced promotional videos and motion graphics.
06 — Contact